What is brand?
Brand is one of the most important concepts in business. It is often oversimplified as a logo, a typeface, a brand image document - but it is so much more than that.
Go for launch - winning strategy for launching product.
Bringing a new product to market can be equal parts thrilling and terrifying. But don't let the excitement distract you . . . here's how you win.
The Ansoff Matrix - explained.
When it comes to product and marketing plans, you can’t go far wrong using the Ansoff Matrix. Also known as the ‘Ansoff Model’ and the ‘Product-Market Matrix’, it is essentially a simple and easy way to frame growth strategy through four options.
7P's and how to use them.
Very well known in the marketing world, here's a guide to the 7 P's and how we recommend you use them.
Should I be selling on Amazon? - SHORT VIDEO
65% of all product searches now originate on Amazon. 5 years ago, that statistic belonged to Google. There is no denying the cultural and business phenomenon that is the Amazon beast. But does that mean everyone should be selling on there?
How do we continue to grow online now the Ecommerce wave is flattening? - SHORT VIDEO
Covid-19 has had an undeniable impact on the % of retail sales that are happening online. However recent reports suggest that the wave that a lot of brands have been riding as a result is starting to flatten (and in some cases, decline!). Here, Jack gives his advice to keep growth going in the right direction.
Strategic Strength™ Insights
Sector specific observations, resources and news stories, designed to equip you with actionable insights for strengthening and growing your business.
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