Retailer relationships and why DTC is more than ecommerce - VIDEO
Direct-to-Consumer is often misinterpreted as Ecommerce to the exclusion of all else. So, taking that step towards Direct-to-Consumer can be daunting, especially if you are primarily a retail distributed brand. Fear of disrupting retail relationships can be a significant barrier to committing to the process. In the second instalment of this 4 part-workshop, Jack outlines why successful DTC Strategy is so much more than Ecommerce and how to navigate the transition (mostly!) conflict free.