The Direct-to-Consumer Strategy Consultancy

We combine big brand experience in sales & marketing strategy, with specific expertise in digital & ecommerce, to help you unlock the potential of Direct-to-Consumer and grow your overall business.

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Why work with us

1.

Commercial

Sick of all the marketing jargon & buzz words?

We guarantee focus on your profitability via our tried & tested methodology.

Return on investment is prioritised over vanity metrics & activities.

2.

De-risk

Retailer response worrying you? Conscious not to invest in the wrong areas?

We have proven success with a combined 30+ years of consumer product experience.

We have a trusted agency network to execute the tactical essentials.

3.

Clarity

Overwhelmed with choices? How do you decide where to focus your time and money?

We take a business wide, data first approach to pinpoint leading priorities.

Utilising our broad experience, spanning business strategy, sales, marketing & ecommerce.

4.

Speed

Is your team at full capacity? Have you got the time needed to do it right?

We are ‘ready-to-go’ resource, offering you instant expertise.

We have the time to focus on doing what needs to be done, & doing it right first time.

5.

Momentum

Is negativity affecting productivity? Are you able to keep driving forward?

We bring a proactive, positive attitude, focussed on routes best suited to grow your business.

We are a team of 5 highly motivated to deliver above & beyond your expectations.

Working with us

We believe Direct-to-Consumer must play a central role in your strategy.

However, there’s a problem.

A fundamental misunderstanding of the work needed to make it work often leads to underwhelming results, wasted efforts & money, internal chaos, & damaged trade relationships.

That’s where we come in.

These are the three core services we offer:

1.

DTC Audit

Review of the Sales / Marketing elements of your website & marketplace execution, to identify immediate impact changes that will deliver growth.

2.

DTC Strategy

Launch or scale your DTC channel(s) with a brand-new business wide strategy, focused on driving incremental profit.

3.

DTC Advisory

‘Ready to go’ DTC expertise providing ongoing analytical support scoped to your specific requirements.

1.
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DTC Audit

WHAT WE DO
Thorough audit of your website & / or marketplace execution.

We analyse:

  • Commercials – Sales, margins & cost of sale.
  • Website & Ecommerce analytics – Customer experience / content / compatibility.
  • Marketplace presence – Brand visibility / product listings / onsite advertising.
  • Online shopper experience & demand – customer journeys / search trends.
  • Digital advertising - search engine / social media / digital PR.

WHAT YOU GET
You will receive a detailed report within a debrief meeting. This will include our findings, areas for improvement & prioritised recommendations to implement profitable change.


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2.

DTC Strategy Creation

Working closely with you and your team, we follow a 3 step sequential process to set up or scale your DTC channel

planning
Step 1

diagnosis

Make the right choices.
What we do

  • Map the market - size, competitors, channels (inc. ecommerce breakdown).
  • Understand the (online) customer - who / how / where / what / why.
  • Evaluate commercial performance - sales, margins, costs & profits (inc. agency partners).
  • Explore internal capabilities - sales, marketing, retail, ecommerce, customer services, operations.
  • Discover the insights - commercial opportunity, points of maximum leverage, competitive advantage.

What you get

Detailed intelligence report including our findings, insights & strategic recommendations.

delivery
Step 2

Design

Translate choices into a coherent plan.
What we do

  • Define DTC commercial strategy - targets, guiding policy & strategic principles.
  • Populate Ecommerce tactical frameworks – value proposition / customer experience / customer acquisition.
  • Evaluate current commercial agencies & external partners.
  • Build implementation roadmap.
  • Clarify new resource & competence requirements.
  • Financial scenario plans & risk analysis.
  • Shortlist new agency partners (where required).

What you get

A concise, coherent strategy that the entire business can understand, buy into & get behind.

delivery
Step 3

Delivery

Implement the initial changes.
What we do

Working with employees & agencies to oversee phase 1 implementation.
This typically includes:

  • Product & price proposition.
  • Website & marketplace design and functionality.
  • Brand & performance advertising.
  • Operations & customer services.
  • People & processes.
  • Create trading & reporting trackers.

What you get

Ongoing oversight, guidance & support to ensure changes made are on brief, on time & within budget, whilst upskilling existing team members.

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3.

DTC Advisory

Do you need someone to sense check decisions? To provide analytical insight? To keep you on the right track?

Our advisory service is often a continuation from DTC Strategy (see above).

However, we also offer this service to brands that are perhaps further along in their journey, with more internal resources at their disposal.

The breadth & depth of our support is scoped specifically to your requirements, but typically includes:

  • Weekly data analysis.
  • Monthly business performance review.
  • 'On Call' expertise.

Meet the Team

jack sweeney
Jack
Founder & Commercial Lead
jasmine
Jasmine
Brand & Product Lead
team
Michael
Ecommerce Lead
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Natalie
JDS Marketing Manager
team
Becca
JDS Operations Manager

Get in Touch

We would love to hear from you. Give us a call or complete our contact form & we will be in touch within one working day.

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