Direct-to-Consumer is often misinterpreted as focussing on Ecommerce to the exclusion of all else. As a result, taking that step towards Direct-to-Consumer can be daunting, especially if you are primarily a retail distributed brand. And fear of disrupting your relationships can be a significant barrier to committing to the process.
In the second instalment of this JDS Strategists 4 part-workshop, founder Jack Sweeney outlines why successful DTC Strategy is so much more than Ecommerce and how to navigate the transition (mostly!) conflict free.