LET'S WALK THE WHEEL
BUSINESS OBJECTIVE: Without a vision at the centre of your project, it will be nigh on impossible to have the structure required to effect real change.
Always have the end in mind.
EVALUATE AND IDENTIFY: Quantify the opportunity and use data to uncover insights needed to deliver growth. Take a ‘birds-eye’ view of the information to make sense of it.
Discover the uncontested spaces.
BUILD AND IMPLEMENT: Turn those insights in to a robust strategy and instigate changes required to deliver. No plan is flawless, so without invested people to realise said plan, you won't get far.
Implementation of all changes identified in the build of the strategy.
DELIVER AND DEVELOP: Keep your eye on the prize and acknowledge that the world is a distracting place. You need to keep your focus on the right things. Execution is far from the end of the story, so make sure you analyse performance against the plan.
What has worked? What hasn’t? Has your business objective been achieved?
Encompassing all of this are the crucial concepts of:
Effectiveness: Evaluation - Build: stay focused on the ‘right things’
Efficiency: Implementation - Delivery: ensure those ‘things’ are being executed well.
Effectiveness without efficiency is doing the right things, badly.
Efficiency without effectiveness is doing the wrong things, well.
One without the other is disastrous.